The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Dress Meme Used in Salvation Army Anti Violence Campaign black and gold dress: Dresses For Women Dillard's Strapless Floral Detail Dress Black Gold Luxe Floral Dresses and Luxe Party Dresses The Great Dress Debate: Black and Blue or White and Gold? TikTok Petal and Pup Women's Kleo One Shoulder Maxi Dress Black Gold