FDA walks back ban on limited Juul e cigarettes The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022. FDA Rescinds Marketing Ban On Juul E CigarettesProducts Back Under Review Under FDA pressure, Juul to halt sale of flavored e cigarette products in stores FDA plans to ban all Juul vape products FDA lifts ban on Juul Labs vaping products pending further scientific review